At EAP, we understand the science and the challenge of conveying a message accurately to a target audience. We are uniquely positioned to capture nuance and context in your field efforts, reducing the workload of your internal teams trying to extract valuable insight from field outputs, particularly from foreign markets.
Large global market players in many industries rely on market research to ensure their brands, products and services convey the correct message to their target audience. In turn, most market research agencies rely on networks of suppliers who can extract and translate the outputs from their fieldwork across the globe into relevant insights for their clients.
Our community of moderators and content analysts are also expert linguists; ensuring no insight gets lost in translation. In addition, our translators’ and transcribers’ experience in moderating online communities and analysing market research content enables them to tailor the translation to the context of market research activities.
- Translation of screeners, discussion guides, consent forms and stimuli
- Transcription of IDIs, TDIs, duos and focus groups
- Content Analysis of IDIs, TDIs, duos, focus groups and online communities
- Online community moderation
Our services to the market research industry include: